How a negative performance predictor almost turned off a prospective staff member

Performance predictors have a positive impact throughout an organisation, not only in marketing circles. Conversely, negative performance predictors can result in negative impacts to an organisation outside of marketing.

Yesterday, we almost lost a prospective staff member due to the sub-standard fit-out and poor external appearance of one of our offices. The prospective staff member was interested in applying for a vacant position within Destiny Financial Solutions, however was intending to withdraw his interest after driving past our office.

It took some convincing to assure him that this office was closing during the week and a new office with an updated fit-out and professional appearance re-opening.

The point is, performance predictors such as office appearance, have a far greater impact than just marketing. Furthermore, what impact are negative performance predictors having on your organisation? Perhaps you don't even know the extent of this problem...