The different spots of sampling

All leopards have different patterns of spots, as you know. This unique identity helps to tell leopards apart from one and another.

In the world of sampling, each organisation's approach should be similarly unique. This uniqueness should coincide with the type of offering the organisation is making to the marketplace.

For example, an organisation selling 'services' (i.e. intangible products) should offer seminars, white papers, complimentary consultations, first free lessons, published articles (a sample of information) and free guides.

On the other hand, organisations offering 'goods' (i.e. tangible products) should consider offering a sample of the actual goods. This offer could be a taste test, test drive, user trial (i.e. take the goods at no cost and pay later if you want to keep it) or 'first one free'.

In an increasing skeptical world, sampling really is a great way to reduce pre-purchase risk.