Thursday, July 17, 2008

Sampling is universal

Sampling is a very powerful type of performance predictor. There is no better way to 'fast forward a prospective customer into the future' than to actually allow them to experience the product or service first hand.

Last night I was part of an informative teleconference call hosted by Results Coaching Systems. The teleconference itself was a performance predictor for the organisation - professionally conducted, innovative and contained experiential content. However, the closing offer proved to me that sampling is universally possible, even in the case of a highly intangible service like business coaching.

All participants on the call where offered a sample 1.5 hour coaching session with a Results Coach. No cost, no obligation. The message was simple - try out one of our coaches for yourself so you can experience how good we really are.

1 comment:

Unknown said...

Great to read this well-written perspective - and I think that Coaching is something that is definitely better experienced, than explained. (Although Results Coaching Systems do explain coaching very well too!)

Kerrie Phipps