Imagine if all your staff (regardless of the size of your organisation) all used your products 100% of the time when requiring a product in your particular category. That would be a powerful performance predictor indeed, would it not?
To ensure even the most skeptical of consumers are impressed by this type of performance predictor, insist that all staff (including yourself), actually pay for the products they use. Don't include your own products as part of their remuneration package.
On the flipside, imagine if a key customer saw one of your executive team, or you as the owner, making a substantial purchase from a competitor. What message does that send? How about, "The owner thinks the competitor's offering is better than her own". Scary thought.
The impact of all staff being 100% users would have a 'sideline benefit' too. The user-feedback generated via the staff could provide many useful insights. With all staff experiencing a customer-perspective and a staff-perspective, their feedback should be at an entirely new level of depth.
A belief in your products is most effectively communicated with '100% staff use', not slick salesmenship.
Performance predictors allow prospective customers to fast-forward themselves into the future to 'experience' the product or service and use the wisdom gained to make an astute purchase decision in the present.
My beautiful daughters!
Rangeville Bulldogs (I am front right)
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