When deciding on what performance predictors to develop and promote, ask yourself "How will customers judge the product?" The answer will lead you to the development of performance predictors which are relevant, and therefore, powerful.
For example, will customers judge the product on performance and/or durability and/or speed and/or reliability and/or results and/or cost and/or image and/or responsiveness and/or credibility and/or accessibility and/or security. If you don't know, ask them.
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