Yesterday, I was discussing a major project we are undertaking at Destiny Financial Solutions and it requires the design of a graphical interface. A colleague is travelling interstate to discuss the design elements of this project with a graphic designer and he asked me what he should be considering when assessing the capability of this designer.
My answer was simple: "Ask to look at his portfolio of previous work and find out his hourly rate?" His portfolio and price are both performance predictors.
Performance predictors are equally relevant to B2B marketing as they are to consumer marketing.
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