Performance predictors allow prospective customers to fast-forward themselves into the future to 'experience' the product or service and use the wisdom gained to make an astute purchase decision in the present.
Wednesday, March 26, 2008
Your own performance predictors business
Whilst organisations can improve their marketing results by using performance predictors, there is also an opportunity to start your own performance predictors business.
You may have noticed the following performance predictors:
As consumers become increasingly sceptical, the opportunity to start-up performance predictor businesses increases too. Consumers want evidence of performance.
David operated his own marketing consultancy, The Results Studio, in Perth. Destiny Financial Solutions, which has its national headquarters on the Central Coast of NSW, was one of his clients. A belief in Destiny's vision and respect for its people, resulted in David accepting a position as National Marketing & Operations Manager. Two years later he was promoted to Chief Executive Officer.
He has a Masters of Business Administration (Marketing), a Bachelor of Business and is a Certified Practising Marketer with the Australian Marketing Institute.
David is happily married to his wife Michelle and they have two beautiful daughters. One of the highlights of David's day is hearing their "highs" and "lows" of the day at the dinner table each night.
David has been playing hockey for the past 26 years. His greatest claim to fame was winning 9 out of 9 A-Grade premierships for the mighty Rangeville Bulldogs.
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