Wednesday, December 5, 2007

Marketing with integrity

Performance predictors are founded on the philosophy of integrity in action. This is not an exercise of manufacturing perceptions to manipulate consumer's judgement. It is based on delivering results to customers and then communicating the results to prospective customers.

Consumers are fed-up with companies who make empty promises. Organisations need to prove their claims. And prove it by proudly displaying performance predictors which eliminate the perceived purchasing risk. Performance predictors allow organisations to publicly display internal realities.

Performance predictors ‘prove promises’ as they simultaneously draw prospective customers into an organisation. It is the most ethical form of marketing available today.

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