Monday, December 3, 2007

Performance Predictors in Action

To provide some clarity around the concept of performance predictors, let us consider an example.

Hyundai has pursued the ‘low price’ position in the Australia new car market for some time, but consumers were questioning the product quality. As a result, Hyundai introduced an extended 5 year warranty as standard and 24 hour test drives. The extended warranty and 24 hour test drive are both examples of performance predictors. They provide prospective customers with an insight into the likely performance of the vehicle.

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