As you have no doubt heard, they say that if you drop a frog into boiling water, it will hop straight out to escape the danger. However, if you drop a frog into cold water and very gradually heat the water until it is boiling, the frog will not become aware of the threat until it is too late.
Consumers (the soul of marketing and its reason for being) have changed gradually over the past couple of decades, but has marketing kept pace?
Sure, we have moved our messages online and explored new concepts like open source marketing, guerilla marketing and one-to-one marketing, but has marketing fundamentally changed?
Is marketing slowly boiling to death?
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