Do you know "Jared the Subway Guy"?
Jared Fogle is famous around the world for losing 235 pounds in 12 months by eating Subway sandwiches and walking. He has become somewhat of a pop-culture icon and travels some 230 days a year to promote healthy eating amongst school children.
He is a performance predictor for Subway and created US$2.17 billion in additional sales revenue between 1999 and 2003. If you were trying to eat heathier and needed something fast, where would you visit?
Performance predictors work.
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