Performance Predictors vs. Performance Perceptions

Performance predictors are not shallow facades 'bolted-on' to create a positive perception of performance. Performance predictors are focused on helping consumers make astute purchasing decisions by providing pre-purchase evidence to the likely performance of the product or service.

This said, there are some individual performance predictors which may be seen as merely perception creators, however such performance predictors should only be executed in conjunction with 'client outcome based' performance predictors. For example, a performance guarantee in conjunction with a client result statistic.