Tuesday, January 22, 2008

Hidden performance predictors

Many organisations have the content or ingredients for at least one performance predictor, but have failed to recognise its potential for marketing. For example, many pure product providers have products to offer that actually work. However, few use 'berfore and ask demonstrations' to prove the point. Or for another example, consider testimonials per se. All successful organisations have satisfied customers, but how many actually ask them for a testimonial?

As Stephen M.R. Covey says in his book The Speed of Trust, "In creating credibility with others, it's not just the results that count; it's people's awareness of the results. Thus, it's important to be able to appropriately communicate results to others." Performance predictors which are promoted assist in building trust. And trust is important, very important.

How many performance predictors are laying dormant in your organisation which you could promote?

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