Marketing communications are messages used to communicate with a market (Source: Wikipedia). The typical channels of marketing communications include advertising, public relations, direct marketing, personal selling, sales promotion and online marketing.
Using the above definition, it is obvious that performance predictors are a form of marketing communications. That is, they are a form of message used to communicate with a market.
Performance predictors can be used as content for marketing communications. For example, product demonstrations (one type of performance predictor) is common in infommercials.
I say can be used as content for marketing communications, because they can also be integrated into the service delivery process or product itself. For example, FedEx answering incoming calls after only 1 ring.
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