Thursday, January 31, 2008

Prove it to me...

I am skeptical. I doubt every single word you tell me about your product and business. I feel jaded. Everyday, marketers are screaming their messages at me ... trying to attract me to buy their product. When you tell me how fantastic your product is, I think “prove it”, or I will ignore you. If you are making unsubstantiated statements in order to get my money – forget it, I’ve heard that before.

This message is being delivered by the consumers of the world. As marketers, we must listen.

The answer is not to move focus from advertising to public relations, or public relations to direct marketing, or direct marketing to online. The answer is...


...performance predictors. Walk the talk.

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