Over the festive season, I witnessed many reminders of the versatility of performance predictors.
Banana Boat - the company that produces sunscreens - were running TV advertisments for their new Powder-Dri sunscreen which dries into powder, so sand doesn't stick to your skin. Instead of simply making the claim, the advertisement showed a demonstration to prove it. A very appropriate performance predictor for this product indeed.
Additionally, Weight Watchers were running TV advertisements at the start of the New Year (very smart timing), stating that "people lose 3 times more weight with Weight Watchers than going it alone". So, those people who set a New Year's resolution to lose weight, would be seriously considering attending Weight Watchers after having been exposed to this advertisement.
Finally, I was reminded of my first exposure to the power of performance predictors. Many years (about 10 in fact) I remember vividly a close friend who was travelling overseas before starting university saying he was going to Flight Centre to book all his travel arrangements. When I asked why, his answer was, "Why wouldn't I? They guarantee the lowest airfares!"
Performance Predictors are all around us. Perhaps you could put one (or more) into action.
Sunday, January 6, 2008
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