Sunday, January 6, 2008

Performance Predictors in Action

Over the festive season, I witnessed many reminders of the versatility of performance predictors.

Banana Boat - the company that produces sunscreens - were running TV advertisments for their new Powder-Dri sunscreen which dries into powder, so sand doesn't stick to your skin. Instead of simply making the claim, the advertisement showed a demonstration to prove it. A very appropriate performance predictor for this product indeed.

Additionally, Weight Watchers were running TV advertisements at the start of the New Year (very smart timing), stating that "people lose 3 times more weight with Weight Watchers than going it alone". So, those people who set a New Year's resolution to lose weight, would be seriously considering attending Weight Watchers after having been exposed to this advertisement.

Finally, I was reminded of my first exposure to the power of performance predictors. Many years (about 10 in fact) I remember vividly a close friend who was travelling overseas before starting university saying he was going to Flight Centre to book all his travel arrangements. When I asked why, his answer was, "Why wouldn't I? They guarantee the lowest airfares!"

Performance Predictors are all around us. Perhaps you could put one (or more) into action.

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