Implementing a company-view strategy of performance predictors is not for those attempting to achieve the highly sort after, but highly allusive, instant gratification.
Prior to implementing performance predictors, you obviously need to perform! And this may take some time. Performance predictors are not some form of clever marketing facade - they are real. And creating substance does not happen over night.
Death by 1000 bee stings...
Do not attempt to wage your entire marketing on one performance predictor, hoping to achieve instant gratification. From the consumer’s perspective, it is the cumulative effect of all the performance predictors, rather than any one in particular, that is likely to gain their commitment to buy. It is a case of death by 1000 bee stings.
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1 comment:
Hello, David!
Thanks for your posting and have a good day
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