Open source marketing is concerned with listening intensely to customers and working with them to develop (and re-develop) the products and services they desire. With open source marketing, gone are the days of creating products, experiences and marketing in isolation of customers, and later releasing it onto them. To explore the concept in more detail, see: http://www.changethis.com/14.OpenSourceMktg.
How does open source marketing apply to performance predictors? Well, I previously mentioned that performance predictors should not viewed as an after thought or add-on to the product development process. And the product development process should not be carried out in isolation of customers. So, when the customers are present, co-creating the products and services, they should also co-create the performance predictors.
The line between where the organisation ends and the customer begins is becoming increasingly blurred. Isn't that great?
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