Sunday, February 17, 2008

Visual branding as a performance predictor

The problem is that visual branding is perhaps the most common performance predictor in the business world. Poor visual branding means a lot of things to prospects. For example:
  • Poor quality products and services
  • The business does not have sufficient capital to operate
  • Sub-standard attention to detail

What impact is ‘cheap’ visual branding having on the outward quality your business is reflecting?

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