Performance Predictor Examples

The following are some classic examples of performance predictors:

• The delivery vehicles of a courier company. Do the courier delivery vehicles look as though they have been bought from a scrap heap? Are they dented and scratched? What is the paint job like? Consumers think that a dented and scratched delivery vehicle = a dented and scratched parcel. In the consumer’s mind, great delivery vehicles = great courier company.
• The written plans of a financial planning firm. What is the paper quality like? Are there any spelling mistakes? How professional is the layout? Is the plan comprehensive? In the consumer’s mind, great written plan = great financial planning service.
• The location of an advertising agency. Are they located in a high-profile business location or out the back of Burke? The world famous Madison Avenue, in New York, houses many of the United States most prominent advertising agencies. This location gives prospective customers a predictor as to their calibre and quality of work.
• The actual bottle of a bottle of wine. Is it heavy glass? Is the label appealing? Is it professionally sealed? Has the wine won any awards? Where is the wine sold, top class restaurants or local pubs?
• The foyer of a hotel. Is the lighting adequate? Are the floor coverings worn? Is the front desk granite or chipboard? Another performance predictor would be the ‘star rating’ of the hotel. Five stars = top quality. Photographs of the hotel, on websites and brochures, is another performance predictor.

There are literally hundreds of different performance predictors, many are unique to specific industries or business types. For example, prospective customers of consultants regularly consider qualifications, book authoring, involvement in industry associations and lecturing engagements as relevant performance predictors. However, for a luxury motor vehicle the performance predictors might include grade of leather interior, motoring association ratings and price.