A professional or profession endorsing a consumer product is a form of performance predictor. I was reminded of this today when a colleague was recalling the purchase of their family's washing machine. They purchased a Maytag, in large part, because the salesperson said, "This brand is in all the laundromats - they are very durable".
Oral B has created an extremely successful consumer brand largely based on the slogan, The brand more dentists recommend. Prospective customers receive this message as - if dentists recommend it, it must be good (who am I to argue with the recommendations of dentists?).
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